The Benefit Loves Swarovski event was held in Cavalli Club in Dubai's Fairmont Hotel on Sheikh Zayed Road. And what better location than that for what was about to be launched. The bling brow, is a concept of two major names in beauty and jewellery collaborating in one project.  Swarovski bringing us the best of bling, and Benefit being masters of beauty products, especially the eyebrows, even to a point of having many 'brow-bars' across the world and in Dubai as well, where you can have your eyebrows shaped by professionals.

So what is 'bling brow'? With many different colour variations and sizes of swarovski cystals with already applied glue, you pretty much embellish your eyebrows. Its an extra touch of glam to a night out or a fashionable event you will be attending. In the final picture of the gallery you can see what one of the styles (below the brow) in the rose gold colour looked like on me. Applied by the brow master himself - Jared Bailey.

Cavali club being overloaded with bling, from customised benefit cushions to tables, all covered with Swarovski crystals. It looked like fairies had graced the place with their fairy dust; so magical. I got the chance to meet the CEO and GCC Manager of Benefit Middle East, GCC sales manager and PR team as well as the Global Brow Expert who had flown in specifically from San Francisco for the launch of the product in this region. A wonderful group of people to meet, an amazing fun filled event where we all exchanged many laughs. Thank you Benefit for a fabulous time and lovely meeting each and every one of you.



I am expecting some great things from The bling brow. The collaboration would be quite brilliant. The two companies would become the number in business within few years.


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